Why is right now the best time to launch your sexual wellness brand?

The sexual wellness industry is growing at a rapid pace, with the global sex toy market currently being a USD 30.48 billion market which is expected to reach USD 52.4 billion by 2026. You may have seen new brands popping up in this space and you might be wondering whether there’s even room in the market for you.

Well guess what? The industry needs you more than ever! Because there’s a BIG problem!

Did you know Cis-men* have 20 to 50% more orgasms than cis-women in partnered sexual encounters? (Laumann,1994; Lloyd, 2005; Herbenick et al., 2010) We believe women should take inequality in the bedroom as seriously as we take it in the workplace. 

There’s a need for us to bring that conversation into the mainstream to educate young women about why the pleasure gap between men and women who experience pleasure exists, and how we can start to remove the shame and stigma embedded in us from an early age. Normalizing and using pleasure products is a huge part of removing the stigma and helping women close that pleasure gap.

So… What’s the solution?

From our experience in this still very male-dominated industry, we can see there is still an unmet need for more female voices in the industry. We need women to be the ones behind the next stages of growth, so we can change the narrative and remove the stigma surrounding female pleasure.

Thankfully, people are beginning to understand that sexual wellness is an important part of overall health and well-being, and are seeking out products and services that can help them improve their sexual health. This has opened up new markets and opportunities for companies in the sexual wellness industry, as they can now cater to a wider range of customers and offer more diverse products and services. As a result, this means we need creators and brands like YOU to create products that YOU crave, things you want to exist and can’t seem to find. While the industry is booming, it’s important that female founders and female-focused brands are the ones leading the charge - and ARIES Brands is here to help.

Got questions? Reach out and request a call or your FREE product sample from ARIES Brands here >